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 5 Easy Ways to Speed Up Your Shopify Store (No Tech Skills Needed)

Slow sites are conversion killers. Here’s how to make your Shopify store load faster — no coding required.

Speed matters when it comes to online shopping. If your Shopify store is slow, users will leave before they see your products. And Google doesn’t like slow sites, either.

But don’t worry — making your site faster doesn’t require a computer science degree. Here’s how you can achieve noticeable improvements quickly.

1. Compress Your Images Before Uploading

Images can be a double-edged sword. They’re essential for e-commerce, but large images can slow your site significantly.

But here’s the fix: compress them.

Compression tools like TinyPNG or Compressor shrink image file sizes without sacrificing quality. They’re free, easy to use, and they can reduce file sizes by up to 70%.

Compressor.io is my favorite tool for compressing images. It’s simple — you can pick between “lossy” or “lossless.” Lossy saves the most space but might reduce quality a bit, while lossless keeps the quality intact but doesn’t save as much space.

Not sure where to start? Focus on your top 5-10 products. Compress those images first, then gradually work through the rest.

⏱️ Time Saver: If you’ve already uploaded a ton of images, use a Shopify app like Crush.pics or SEO Image Optimizer Wizard. These apps can bulk compress images directly within your store.

Need to bulk-compress images after they’re uploaded to Shopify? There’s an app for that. Super handy if you’ve got a lot of images to manage.

2. Remove Unnecessary Apps to Stop the Code Bloat

Shopify apps are great. They add functionality, integrate with marketing tools, and automate tasks.

But there’s a downside: each app adds code to your site, which can slow things down. If you’ve installed a bunch of apps, it’s time for a cleanup.

✅ Action Step: Start with an audit: go to your Shopify dashboard, list all installed apps, and sort them into two categories — “Essential” and “Nice to Have.”

Keep the essentials. For the “Nice to Haves,” ask yourself if they’re truly delivering value. If they’re not, delete them.

Want to know which apps are the real speed hogs? Use tools like PageSpeed Insights or GTmetrix. They’ll show you which scripts are slowing things down, so you know which apps to tackle first.

PageSpeed Insights is Google’s official tool for checking your site’s core web vitals.

3. Choose a Fast-Loading Theme

Your theme choice impacts not just how your site looks, but also how fast it loads.

⚠️ Watch Out! Some themes are packed with unnecessary features — sliders, animations, fancy scripts — that look cool but slow things down.

If you’re using a slow theme, consider switching to a lightweight option. I’d stick with themes from the official Shopify Theme Store — they’ve passed strict quality checks.

If you’re looking for themes, Shopify’s official theme store is the place to go. You can customize the designs to fit your brand or hire a web developer if you need a little extra help.

But remember, even a fast theme can be dragged down if you overstuff it with images, videos, and apps.

4. Limit Homepage Elements and Keep It Simple

Your homepage is not your entire store — it’s the gateway. It should be simple, clear, and focused.

Too many elements like sliders, video backgrounds, and widgets can make the homepage heavy and slow to load.

I tested my favorite gym apparel store (Alphalete) on PageSpeed Insights, and it didn’t pass the core web vitals test. But honestly, this brand kills it on social media, so Google isn’t their priority.

What should you prioritize? Focus on essentials: hero banners, featured collections, a clear navigation menu, and maybe a few best-sellers or a “New Arrivals” section.

5. Enable Lazy Loading for Images and Videos

Lazy loading is a technique where images load only when they’re about to appear in the user’s viewport. This means users won’t have to wait for every image to load before they can start browsing.

💡 Quick Tip: Use apps like Tiny SEO Speed Image Optimizer to enable lazy loading or ask a developer to implement it in your theme.

Here’s another app worth checking out. It handles lazy loading for images, along with a bunch of other web performance and SEO features.

This simple change can significantly improve your site’s perceived speed. Users can start engaging with the page faster, improving overall experience and decreasing bounce rates.

FYI, You Can Also Use Shopify’s Built-In Speed Score

Shopify provides a “Speed Score” in the dashboard. It’s a quick way to get an overview of your site’s performance.

Shopify’s web performance dashboard is pretty good. It shows several metrics to help you track your site's performance. This image is from their documentation.

While it’s not as detailed as GTmetrix or PageSpeed Insights, it’s a good starting point.

Wrapping Up: Speed Means Sales

Speeding up your Shopify store doesn’t have to be a daunting task.

Just a few simple tweaks — compressing images, removing unnecessary apps, and enabling lazy loading — can significantly improve load times.

Take an hour to make these changes and see the difference in engagement and conversions.